I’m a senior product designer with over 8 years of experience creating digital products that people actually want to use. Before becoming a designer, I got a business degree, and that lens still shapes how I work today. It means I care about the numbers as much as the pixels, making sure design decisions deliver real impact for the business.

I LOVE user research – diving deep to uncover what people are truly struggling with, not just what they say they want. I’ve worked across B2B software, large enterprise platforms, and scrappy consumer startups — and what I’ve learned is that great design always starts with understanding real human needs. With my business background, I can connect those insights back to product strategy, helping teams build roadmaps that make sense for users and for growth.

I HATE fluff. You won’t hear me using corporate jargon or buzzwords, and you won’t find me sitting through meetings without an agenda. My favorite meetings are 3-minute calls with developers to clarify design iterations — because that’s how stuff actually gets done.