I refreshed the company’s website and booking flow to align the customers’ digital experience with the incredible campervan experience provided by Siesta Campers. I developed a cohesive visual language that reflects the freedom and charm of life on the road, bringing consistency across the website and booking flow. Through carefully chosen typography, color, and imagery, I translated the tactile, nostalgic feel of Siesta Campers into a compelling digital experience. Credits: Logo - Wells Collins